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Joost van de Loo_selectie 3_edited_edite
We will go on a journey of exploration and discovery

As a child growing up in a town near Amsterdam, I played a game with my friends called "Let's see what's there." We would pick a place, cycle to it, and explore. Decades later I still love exploring, often in places away from the centre. I talk to people and look at things that happen. And if something resonates with me, I investigate. Then I invite others to join.

This then sparks a string of encounters and happy coincidences that can become a film, a detective documentary, a campaign, a series of video profiles, a product design, a training, an augmented reality sculpture, or a story about kabouters in a session. A client once described my sessions as a kind of “brain spa treatment, where your mind is infused with laughter, confusion and new meanings.”


I love how well-designed experiences can help with getting unstuck from a pattern. Often the solutions to our problems are hiding in plain sight. All we need is something that opens our eyes and makes us curious to learn more.

With Films for Change I use investigative filmmaking to move beyond the tired clichés of innovation. We will go on a journey of exploration. The resulting videos are a powerful way to highlight issues and promote solutions. They first make people laugh, and then make them think. But what happens along the way is even more important. Films for Change is a serendipity engine. You will get ideas and make unplanned discoveries that stay with you for the rest of your life. And you may want to become a holistic detective too.

  • Story-Based Inquiry / Centre for Investigative Journalism (CIJ)

  • Camera Journalism I & II / Open Studio Amsterdam

  • Provocative Coaching I & II /  Institute for Eclectic Psychology (IEP)

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