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Joost van de Loo_selectie 3_edited_edite
We will go on a journey of exploration and discovery

As a child growing up in a town near Amsterdam, I played a game with my friends called "Let's see what's there." We would pick a place, cycle to it, and explore. Decades later I still love exploring, often in places away from the centre. I talk to people and look at things that happen. And if something resonates with me, I investigate. Then I invite others to join.

This then sparks a string of encounters and happy coincidences that can become a film, a detective documentary, a campaign, a series of video profiles, a product design, a training, an augmented reality sculpture, or a story about kabouters in a session. Clients and others describe my work as "inspiring" and "surprising". 


I love how well-designed experiences can open our eyes. Often the solutions to our problems are hiding in plain sight. Risks hide in our blind spots too. To see, all we need is something unusual to happen. Something that makes us curious to learn more.

With Impact in Practice I use techniques from investigative journalism, documentary filmmaking, design and mathematics to fill your life with positive surprise. We will go on a journey of exploration. Our videos and stories may become powerful tools to highlight issues and promote solutions. But what happens along the way is even more important. You will get new ideas, meet new people and make unplanned discoveries that stay with you for the rest of your life. And who knows, maybe you will become a holistic detective too.

  • Story-Based Inquiry / Centre for Investigative Journalism (CIJ)

  • Camera Journalism I & II / Open Studio Amsterdam

  • Provocative Coaching I & II /  Institute for Eclectic Psychology (IEP)

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